As one of the founders of Cerion I have a vision of how our ideas can be leveraged and evolved to make life easier and better for Mobile Operators. Although our initial focus has been in the specialized area of network planning, I see a broader opportunity for our solutions to bring big benefits to the Finance, Marketing and Operational segments of our clients businesses.

Getting people to see what I see and buying into doing something about it though, is a completely different story. In growing our business, I meet with many people who are involved with all sorts of facets of the mobile industry. An industry which is after all one of the most technologically innovative and fastest moving industries out there – So it always comes as a surprise when people that I meet show little interest, are dismissive or even completely ‘switch off’, when I talk about what we are doing and how this can help Mobile Operators to improve their profits and network performance.

For those I meet with the opposite view – those that welcome new ideas and embrace change – albeit the ‘right change’ at ‘the right price’ there are fantastic rewards. Not only do these people get exposure and understand all the new stuff – which can be tremendous fun – but when the ideas they have championed deliver the benefits that were promised, the value created for the businees often brings them increased recognition which in turn helps to accelerate their careers.

So I would urge everybody to be receptive to innovative new companies ideas and listen to what they have to say. If the ideas they have are good ones – in terms of moving the business forward to overcome obstacles and make things better – It can only be beneficial to get involved, throw your ideas into the mix and help promote the overall solution within your business.

By doing this, you can help drive change where change is needed, influence the way the business evolves - which is very rewarding - and at the same time help it to deliver better performance. Helping to stave off the competition and making everybody involved more successful

Until next time - from MWC Barcelona

Peter