The pace of both wireless network and device evolution is accelerating exponentially and it is clear that within the next few years the wireless broadband Internet will have a tremendous impact the way that people live their lives. The changes taking place today will make the mobile Internet faster but perhaps more importantly it will be far less frustrating to use than it is today – In the same way that broadband fixed access has replaced dial up connections, to create a far better experience for end users. 

This fundamental shift in wireless bandwidth availability combined with ever lower flat-rate pricing, will inevitably stimulate far broader adoption of broadband applications such as Youtube and peer to peer video, by wireless users. Given what has happened in the fixed world, where competition between new entrants and traditional phone companies means it is virtually imperative for them to provide fiber rather than copper to the home – It is easy to see that mobile access will have to make a quantum leap to deliver the largest bandwidth available, sooner rather than later. 

This is an important factor that Mobile Operators must rapidly assimilate in their overall network evolution strategy. Without careful planning they run the risk of excessive or premature investment in new technologies that may be rapidly superseded – Or else not having enough bandwidth soon enough and thereby losing customers onto competing networks.  The Cerion team is excited to be working on the cutting edge in addressing these challenges and helping Mobile Operators to characterize and better understand, where and when mobile IP demand will appear on their networks.  

Using a broad array of network data combined with sophisticated predictive modeling techniques we are able to proactively plan lean network investments that deliver the right bandwidth in the right place at the right time – While simultaneously minimizing ongoing incremental investments. The benefit for our customers is that it helps them to improve their profitability, ultimately enabling them to be more successful in the face of the enormous lifestyle, business and technology changes occurring around us and in which they of course play a pivotal role.